B2B · Startup
MLS Verifier
Role
Product Designer
Company
MLS Verify
Timeline
9 Months · 2023
Team
Solo Designer
Overview
MLS Verify is a background verification startup targeting small and medium enterprises. As the sole designer, I was responsible for the entire product — information architecture, wireframing, UI design, and final deployment — without any developer support.
The Challenge
A new startup with no online presence needed a website that clearly communicated their services, built trust with HR buyers, and established their position in a competitive verification market. The founding team had no in-house developers, so the final output needed to be deployable without writing code.
The Solution
Narrowed the service offering to three focused verticals — employee verification, banking/finance, and vendor onboarding — to avoid a broad, unconvincing pitch. Designed the full information architecture and tested wireframes with HR professionals and business owners. Built the UI design system including colour palette, illustrations, and branding. Selected Framer for deployment due to its Figma-like interface, and launched the site independently.
Outcome
Full website live at mlsverifier.com — designed and deployed solo. Helped position the company clearly in the SME verification market and influenced strategic decisions about target audience.